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Purple Corn Attracts Certain Consumers And Will Usher In New Opportunities.

Mar 23, 2018

In Peru and Argentina, it has a long history of eating and has recently become a newcomer to food, attracting the attention of the global food and beverage markets.According to the global new product database (GNPD), four-fifths of Peru's food and drinks containing purple corn are fruit juice drinks, such as Chicha morada, a native of Peru.The traditional drink is made from boiled purple corn and fruit juices such as pineapple, cinnamon and clove.

In areas outside Peru, purple corn is often used in food rather than drinks.From November 2010 to October 2015, nearly half of the world's food and beverage products with purple corn ingredients were snacks, among which potato snacks and corn snacks were the main ones.In spite of this, it is worth noting that one of the most important thing is that the purple corn consumption crowd is still small, only a handful of purple corn ingredients of the product into the market, including the popcorn, purple corn powder or purple corn extract.

Purple corn attracts certain consumers.

Purple Corn.jpg

Purple Corn Extract.jpg

Given that purple corn is a historical legacy or an heirloom variety, its antioxidant properties are well known, and purple corn may attract consumers interested in natural ingredients.According to the mintel "chips and salsa and dipping sauce - the United States," the report, nearly three 5 of the French fries or dip consumers said they prefer to buy natural ingredients of French fries/dipping sauce, more than half of the people said these products do not contain artificial ingredients and additives is one of the important criteria.

Although only a small part of the French fries or dip consumers think "function" snack is their value when buying fries a nutrition claims, but purple corn still attract consumers interested in natural ingredients.

The purple corn extract is used as a natural pigment in Japan.

The deep purple of the purple corn comes from an antioxidant called anthocyanin.Before 2005, Japan had stipulated that the purple corn pigment was used for jam, orange peel jelly 0.17%, baked goods 0.05% -- 0.2%, pickles 0.12%, and lactic acid drinks 0.03%.Recent studies have found that the antioxidant components of purple corn have health benefits.Interest in natural pigments continues to improve, particularly in the United States, where companies say they will remove artificial ingredients from their food and beverages.Most of the world's food and beverage products that contain purple corn are extracted from purple corn, which accounts for 63% of the total.

In general, there is a growing interest in local food products, and the recent interest in natural pigments is particularly high, which represents a new opportunity for purple corn extract.

Corn Extract Powder.jpg

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